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[NEW] How to Send WhatsApp Blast Messages

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Learning Center Mekari
  • Updated

Important
The new WhatsApp campaign creation form interface will be available starting August 27, 2026. 

After this new interface is available, you can still access the old campaign creation page by clicking ‘Use previous version’ until a maximum of September 30, 2026.

You can also provide feedback on this new interface by clicking "Give feedback".

In Mekari Qontak, you can manage sending campaigns to your target audience, from creating templates, preparing the recipient list (WhatsApp recipients), to sending the campaign.

Before you start sending WhatsApp campaigns, make sure you have done the following:

  1. Integrate your Qontak account with the WhatsApp Business API (WABA) 

    a. How to Integrate Qontak with WhatsApp API
    b. How to Integrate WhatsApp Business to Qontak via Meta CoEx

  2. Create WhatsApp templates with categories according to the message purpose: Marketing, Utility, and Authentication
    a. Authentication category templates can only be sent via API.
    b. List of WhatsApp template types that can be sent in bulk through the Campaign, Marketing Opt-in, and Carousel menus.
    c. The “Follow-up” template type cannot be sent through the Campaign menu.

  3. Make sure the template has been approved by Meta before you can use it for sending Campaigns.

  4. Prepare your WhatsApp campaign recipient data. You can create recipient data using 2 (two) methods:

    1. Import CSV / XLS file manually
      This method can be used if you do not store and manage campaign recipient data, along with information to be used as campaign variables (if any), in the Customers menu in Qontak.

    2. Direct select customer
      This method can be used if you manage campaign recipient data, along with information to be used as campaign variables (if any), in the Customers menu in Qontak.

Important
If you send campaign messages using a new template with the Marketing category to a large number of recipients, Meta will apply Template pacing (effective since October 12, 2023). 
With template pacing, Meta will first send the campaign to a small portion of the total recipients. If the initial delivery shows good performance, Meta will continue sending to the remaining recipients.

Learn more about WhatsApp Campaign
[Blog] What is WhatsApp (WA) Blast? 
[Blog] How to Send WhatsApp Broadcast Without Saving Contacts to Thousands of Numbers

If you have met all the above conditions, follow these steps to create a campaign:

  1. Log in to your Mekari Qontak account.

  2. Go to the Campaigns Menu, then you will enter the "WhatsApp" menu.

  3. Then, click “Create campaign”

  4. Next, you will be directed to the first campaign creation page, which is Message & audience. Fill in all the available fields.

No. Field Name Description
1 Campaign name Enter the campaign name to identify the campaign you want to send.
2 Sender

Select the WhatsApp API number you want to use as the sender number. You can only select numbers with Connected status.

After you select the Sender, you can see the Phone Number Quality for the number you chose. Please evaluate using that number for the campaign process if the status shows a “Low” quality indicator.

If your number has not been migrated to MM API, you will see the following information. Learn how to migrate to MM API
3 Audience

Define the target recipients of the WhatsApp campaign, also known as recipient lists.

How to create recipient lists with "Import CSV / XLS file manually"

How to create recipient lists through "Direct select customer"
4 Message template

Select the template you want to use to send to the campaign recipient list.

Templates can only be selected after you choose the Sender. The system will provide a list of pre-approved templates according to the chosen Sender.

Like the Sender, Templates also have a quality rating, obtained through Meta’s evaluation of recipient responses to the campaign messages received.

- Templates that have never been sent will have a Neutral status
- You must evaluate the template content before using it in a campaign if the status shows “Medium” or “Low” quality indicators.



- You must perform a Confirm update on templates whose categories have been reclassified by Meta. Learn about template recategorization.
5 Content

Preview the message content along with details that need to be completed (if any), including:

  1. Media upload: upload image, video, or document data according to the media type you selected when creating the template.
  2. Variable: select the audience data object you want to use to fill in the variables in the template. Learn about template variables

     
  3. Call-to-action: Recheck the Call-to-action information (phone number and/or URL). If you use a dynamic URL, you must enter the URL variable in the available field.

  4. Quick reply: Check the naming of the quick reply you use. When recipients click one of the available quick reply buttons, you can monitor the quick reply response results through the Broadcast Report menu.
  5. Products: Select products listed in the WhatsApp catalog. How to send carousel templates.
6 Preview

Preview the campaign message appearance that recipients will receive.

  1. After completing the above information, click “Continue” to proceed to the second page, “Deliver & cost”

No. Field Name Description
7 Campaign assignment (optional) Select the division or team name you want to assign as the assignee for conversations when customers reply to your Broadcast message.
8 Sending options

Choose the sending time option, as follows:

  1. Send now: send the campaign immediately
  2. Send later: schedule the campaign to be sent at a specific date and time.
    a. For audience with recipient lists type, you can schedule the campaign at least 30 minutes from now.
    b. For customer segment (coming soon) type, you can schedule the campaign at least 1 hour from now.
  3. Send recurring: schedule the campaign to be sent at specific dates and times, up to a maximum of 30 schedules.

Important: 
- To maintain message sending volume, if you use the Send Now option, you can only send a campaign 5 minutes after the previous campaign (with the Send Now option) was created.
- You can cancel scheduled campaign sending up to 30 minutes before the scheduled time.
9 WhatsApp balance

View your remaining WhatsApp balance. If you have the role access: Owner or Admin, you will see a Top up button to perform self-top up of your WhatsApp balance.

Learn how to Self top up WhatsApp balance.
10 Campaign cost estimation

Estimated cost information you need to pay if all messages are successfully delivered (double check marks) or read (blue double check marks) by your target audience. Here are the detailed components:

  1. Recipients: number of customers in the audience list.
  2. Estimated campaign cost: Total cost that will be deducted if all messages are delivered / read.
  3. Sending buffer: Buffer amount according to the sending options (sending options).
  4. Minimum balance required: Total minimum balance that must be available when the campaign is created. Learn more.
    a. One-time campaign: minimum balance must be 10% higher than the total WhatsApp balance.
    b. Scheduled campaign: minimum balance must be 30% higher than the total WhatsApp balance.

  1. If all information is correct, click “Send campaign” to proceed.

  2. The campaign has been successfully created. You can view the list of created campaigns on the main WhatsApp page.

    - Campaigns with Send Now and Send Later options can be seen in the “One-time campaign” tab.

    - Campaigns with the Send Recurring option can be seen in the “Recurring campaign” tab.

    - You can filter campaign data based on: category, status, and keywords by campaign name.
    - If a campaign is in process but not finished, it will be marked with the status Partial Completed.

This concludes the explanation on how to send WhatsApp Blast messages.

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