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[NEW] How to Send WhatsApp Blast Messages

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Learning Center Mekari
  • Updated

Important
You will gradually be able to access the new WhatsApp campaign creation form starting September 10, 2026. 

After this new interface becomes available, you can still access the old campaign creation page by clicking ‘Use previous version’, until October 10, 2026 at the latest.

You can also provide feedback on this new interface by clicking "Give feedback".
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In Mekari Qontak, you can manage sending campaigns to your target audience, from creating templates and preparing a list of recipients (WhatsApp recipients) to sending the campaign.

Before you start sending a WhatsApp campaign, make sure you have completed the following:

  1. Integrate your Qontak account with the WhatsApp Business API (WABA) 

    a. How to Integrate Qontak with the WhatsApp API
    b. How to Integrate WhatsApp Business with Qontak Through Meta CoEx

  2. Create a WhatsApp template with a category according to the purpose of the message: Marketing, Utility, and Authentication
    a. Authentication category templates can only be sent via API.
    b. List of WhatsApp template types that can be sent in bulk through the Campaign, Marketing Opt-in, and Carousel menus. 
    c. The “Follow-up” template type cannot be sent through the Campaign menu.

  3. Make sure the template has been approved by Meta before you use it to send a Campaign.

  4. Prepare your WhatsApp campaign recipient data. You can create recipient data using 2 (two) methods:

    1. Import CSV / XLS file manually
      You can use this method if you do not store and manage campaign recipient data, along with the information you want to use as campaign variables (if any), in the Customers menu in Qontak.

    2. Direct select customer
      You can use this method if you manage campaign recipient data, along with the information you want to use as campaign variables (if any), in the Customers menu in Qontak.

Important
If you send a campaign message using a new template with the Marketing category to a large number of recipients, Meta will apply Template pacing (effective October 12, 2023).  
With template pacing, Meta will first send the campaign to a small portion of the total recipients. If the initial delivery performs well, Meta will continue sending it to the remaining recipients. 

Learn more about WhatsApp Campaigns
[Blog] What Is WhatsApp (WA) Blast? 
[Blog] How to Send WhatsApp Broadcasts to Thousands of Numbers Without Saving Contacts

If you have met all the conditions above, follow these steps to create a campaign:

  1. Log in to your Mekari Qontak account.

  2. Go to the Campaigns menu, then you will enter the "WhatsApp" menu.

  3. Then, click “Create campaign”

  4. Next, you will be directed to the first campaign creation page, namely Message & audience. Complete all available fields.
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No. Field Name Description
1 Campaign name

Enter the campaign name to identify the campaign to be sent. 
2 Sender

Select the WhatsApp API number you want to use as the sender number. You can only select numbers with a Connected status.

After selecting the Sender, you can see the Phone Number Quality for the number you selected. Please evaluate your use of the number for the campaign if its status shows a “Low” quality indicator.

If your number has not been migrated to MM API, you will see the following information. Learn how to migrate to MM API
3 Audience

Determine the target recipients of the WhatsApp campaign, also known as recipient lists. 

How to create recipient lists with "Import CSV / XLS file manually"

How to create recipient lists through "Direct select customer"
4 Message template

Select the template you want to send to the campaign recipient list.

You can only select a template after selecting a Sender. The system will provide a list of pre-approved templates according to the selected Sender.

Like the Sender, the Template also has a quality rating, which is obtained through Meta’s evaluation of recipients’ responses to the campaign messages they receive. 

- Templates that have never been sent will have a Neutral status
- You must evaluate the template content before using it in a campaign if the status shows a “Medium” or “Low” quality indicator.



- You must perform a Confirm update for templates whose categories have been reclassified by Meta. Learn about template recategorization.
5 Content

Preview the message content and the details that need to be completed (if any), including:

  1. Media upload: upload an image, video, or document according to the media type you selected when creating the template.
  2. Variable: select the audience data object you want to use to fill in the variables in the template. Learn about template variables

     
  3. Call-to-action: Double-check the Call-to-action information (phone number and/or URL). If you use a dynamic URL, you must enter the URL variable in the available field

  4. Quick reply: Check the names of the quick replies you use. When a recipient clicks one of the available quick reply buttons, you can monitor the quick reply response results through the Broadcast Report menu.
  5. Products: Select products listed in the WhatsApp catalog. How to send a carousel template.
6 Preview

Preview how the campaign message will appear to the message recipient.

  1. After completing the information above, click “Continue” to proceed to the second page, namely “Deliver & cost”.
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    If the Marketing Max Price feature is available in your Qontak account, you will see the Campaign budget optimization section to determine the maximum price per message you are willing to pay for the message to reach your customers. For more information, see the guide How to Set Max Price for a Campaign.

No. Field Name Description
7 Campaign assignment (optional)

Select the name of the division or team you want to assign as the assignee of the conversation when a customer replies to your Broadcast message. 
8 Sending options

Select a sending time option as follows:

  1. Send now: send the campaign now

  2. Send later: schedule the campaign to be sent on a specified date and time.
    a. For an audience with the recipient lists type, you can schedule the campaign at least 30 minutes from now.
    b. For the customer segment (coming soon) type, you can schedule the campaign at least 1 hour from now.

  3. Send recurring: schedule the campaign to be sent on specified dates and times, up to a maximum of 30 schedules. 

Important: 
- To maintain message delivery volume, if you use the Send Now option, you can only send a campaign 5 minutes after the previous campaign (the Send Now option) was created.
- You can cancel a scheduled campaign delivery no later than 30 minutes before the scheduled delivery time.
9 WhatsApp balance

View your remaining WhatsApp balance. If you have the Owner or Admin role, you will see a Top up button to self-top up your WhatsApp balance. 

Learn how to self-top up your WhatsApp balance.
10 Campaign cost estimation

Information about the estimated cost you need to pay if all messages are successfully delivered (delivered / two check marks) or read (read / two blue check marks) by your target audience. The components are detailed below:

  1. Recipients: The number of customers in the audience list.

  2. Estimated campaign cost: The estimated total campaign cost if the message is delivered to all audience members, including the platform fee.
     

  3. Total message price: The total campaign cost if the message is delivered to all audience members, excluding the platform fee. 
     

  4. Platform fee: The service fee for sending campaigns through Qontak. The platform fee amount deducted will be calculated on a prorated basis according to the number of audience members who receive the message.

Important
There is no price change from the previous mechanism. The system only displays the campaign’s total price details before and after the applicable platform fee.

  1. If all the information is correct, click “Send campaign” to proceed

  2. The campaign has now been successfully created. You can view the list of created campaigns on the main WhatsApp page.

    - Campaigns with the Send Now and Send Later delivery options can be viewed on the “One-time campaign” tab

    - Campaigns with the Send Recurring delivery option can be viewed on the “Recurring campaign” tab

    - You can filter campaign data by: category, status, and keywords based on the campaign name. 
    - If the campaign is being processed but has not yet been completed, it will be marked with the Partial Completed status.

That concludes the explanation of how to send WhatsApp Blast messages.

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