Campaign Menu, previously known as the Broadcast menu, is one of the features in Mekari Qontak that allows you to send bulk messages to your customers using templates approved by META, with the following category options:
Marketing. Send marketing messages or personalized offers to re-engage customers who have given their consent (opt-in).
Utility. Send non-promotional messages such as real-time updates and reminders.
Authentication. Verify user identity and authenticate transactions using one-time passcodes.
Learn more about pricing per template message category here.
A. Key Points to Know Before Creating Template Content
WhatsApp applies the following policies to maintain the quality of campaign delivery, as follows:
Template Pacing. This feature provides early feedback on templates that receive unfavorable responses from recipients, enabling you to adjust the template content before reaching more customers. Available for Marketing and Utility template categories.
Business Portfolio Pacing. Set up gradual campaign delivery (batching) when running large-scale messaging campaigns, so you can review and confirm responses from a portion of customers before sending the campaign to the entire recipient list.
The business portfolio pacing mechanism applies to businesses that meet the following criteria:
- A business portfolio that has collectively sent fewer than 500,000 template messages across all business phone numbers in the last 365 days.
- A business portfolio that is under monitoring due to suspicious activity, such as suspected violations of META’s policies. Learn more about the WhatsApp Business Messaging Policy and WhatsApp Messaging Guidelines.
Therefore, before creating a template, you can refer to the guidelines provided by Meta to help you create template content that aligns with its category and intended purpose.
Important
Starting April 9, 2025, Meta will automatically reclassify template categories from Utility to Marketing if the template content contains promotional messages. Therefore, you are advised to double-check the template category before sending any campaign. You may submit an appeal for this change to Meta within a maximum of 60 days through Meta’s Business Support Home page.
(Coming soon) Information and the confirmation process for template category changes will be gradually available in Mekari Qontak starting early March 2026.
B. Creating a WhatsApp Campaign Template
Follow the steps below to create a WhatsApp campaign template in Mekari Qontak.
Log in to your Mekari Qontak account.
Select the Campaign menu.
Then click "Templates".
Next, on the WhatsApp tab, click Create template and select Campaign template.
You will be directed to the first page, Template setup.
| No. | Feature Name | Explanation |
| 1 |
Account (Mandatory) |
Displays a list of integrated WABA (WhatsApp Business Account) accounts along with their phone numbers. |
| 2 |
Template name (Mandatory) |
Enter a template name with a maximum of 512 characters. The following rules apply when filling in the Template name:
|
| 3 |
Category (Mandatory) |
Select the template category you want to create, with the following options:
Important |
| 4 |
Language (Mandatory) |
Select the language you will use to create the template content. |
If the information above has been filled in, click "Continue" to proceed to the next step and create the template content.
B.1. Creating Marketing and Utility Templates
If you select a template with the Marketing or Utility category, you need to fill in the required information.
| No. | Feature Name | Explanation |
| 1 |
Media content: Type (Optional) |
Select the media type to be used as the message header. You can only choose one media type per template. The following media type is available for the message header: b. Video c. Dokument |
| 2 |
Body: message (Wajib) |
You can compose your message content in this field using emojis, text formatting, and variables to make your message more engaging and personalized, with a maximum of 550 characters (without variables) or 412 characters (with variables). The character limit for Marketing and Utility body message templates has been changed from 1024 to 550 characters, along with a maximum of 10 emojis per template. This adjustment has been made to comply with META regulations that have been in effect since March 27, 2025. View META’s change log here. The following text formatting options are available:
You can use variables to insert dynamic information (for example, customer-specific details such as the customer’s name) into your message content. You are required to fill in sample values for the variables when creating the template. - Variables are optional.
|
| 3 |
Interactive action: Action type (Opsional) |
You can add interactive buttons to guide customers on the next action they can take, with the following options: You can only select one type of interactive action per template. Below is an explanation of each available interactive action type: a. Call to Action Below is the display that appears when you select the Call Button. Please select the country code and enter your business phone number. Once the number is filled in, customers who click the Call Button text will be automatically directed to the phone call feature on their mobile device. Dynamic URL example: b. Quick Reply You can customize the Button Text with the response options you want to offer to customers, for example: “View price list” or “Yes, I’m interested.” |
You can preview the template on the right side to ensure it appears as expected before confirming the template creation.
Click Submit once all the information you have entered is complete and correct.
The template will then be successfully created with an In Review status and submitted to META for review before it can be used to send campaigns. Learn more about template statuses here.
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A notification pop-up will appear if the data you submitted is correct.
If you enable the OTP Enforcement feature, you must enter the OTP code sent to your email before you can confirm the creation of Marketing and Utility templates.
B.2. Creating an Authentication Template
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If you select a template with the Authentication category, you need to fill in the following information.
No. Feature Name Explanation 1 Add security recommendation
(Optional)If the “Add security recommendation” checkbox is selected, the system will display a security disclaimer in the body message:
- ID: Demi keamanan, jangan bagikan kode ini.
- EN: For your security, do not share this code.
2 Add expiry time for the code If the “Add expiry time for the code” checkbox is selected, the system will display an additional field to set the code expiration time in minutes.
You can configure the expiration time from 1 minute up to a maximum of 90 minutes.
3 Button text The Button Text functions as a copy-to-clipboard action that helps users copy the verification code with a single click, making the verification process faster and easier without manual typing.
If you select Indonesian as the language option, this field will be automatically filled with “Salin Kode”. If you select English, it will be automatically filled with “Copy code”.
Please do not change the button label, as this naming is validated by META. You can then view the template preview on the right side to ensure it appears as expected before confirming the template creation.
Click Submit once all the information you have entered is complete and correct.
The template will then be successfully created with an In Review status and sent to META for review before it can be used to send campaigns. Learn more about template statuses here.
A notification pop-up will appear if the data you submitted is correct.