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Messaging Limit WhatsApp Business (FAQs)

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Learning Center Mekari
  • Updated

There is an important update to the WhatsApp messaging limit system designed to support faster and more flexible business growth. Starting now, WhatsApp Business messaging limits will no longer use rigid daily tier levels. Instead, they have been upgraded to an automatic scaling mechanism that adjusts based on your account’s performance.

This update allows businesses to increase their messaging capacity without long waiting periods, while still maintaining campaign quality and account health through real-time monitoring.

Why was this change made?

Previously, businesses had to wait days or even weeks to “level up” their daily messaging capacity. With Meta’s latest infrastructure update in 2026:

  • Instant 2K: Once your Business Verification (BV) is approved, your account will immediately be upgraded from the 250-message trial limit to 2,000 messages per day.

  • Fast-Track ke 100K: Meta has removed the manual 10K intermediate tier. As soon as you demonstrate good messaging quality at the 2K level, your limit will automatically jump to 100,000 unique customers per day.

  • Smart Guardrails: The old rigid limits have been replaced with Business Portfolio Pacing, which monitors campaign health in real time. This ensures growth is no longer restricted by static limits.

A. FAQs

  1. I’ve just received Business Verification (BV) approval. What is my messaging limit?
    After your Business Verification (BV) is approved, your account officially exits the “Sandbox” mode (250-message limit) and is immediately upgraded to a daily messaging limit of 2,000 messages.

  2. How do I move from 2,000 to 100,000?
    It’s now much faster. You no longer need to wait to reach the 10K tier. Simply send high-quality messages to at least 1,000 unique customers (50% of your current 2K limit) within a 7-day period.
    If your message quality remains high, Meta will automatically upgrade your limit to 100,000 within up to 6 hours.

  3. What is “Business Portfolio Pacing”?
    Pacing is an intelligent delivery system. If you send campaigns in very large volumes—especially if your business account is still new—Meta may deliver messages gradually in multiple batches. The system pauses briefly to check whether users block or report your messages. If feedback remains positive, the remaining messages will be sent immediately.

  4. Will my messages be delayed?
    For most users, no. Pacing is only triggered for very large message volumes sent from newly created accounts. If you have a strong history of high-quality messaging, your 100,000 messages will be delivered at normal speed.

  5. Does this apply to all my phone numbers?
    Yes. Messaging limits are now applied at the Business Portfolio level. If your business is upgraded to 100K, that limit is shared across all phone numbers connected to your Qontak / Meta Business account.

  6. What happens if my “Quality Rating” drops?
    Under Meta’s 2026 system, tier downgrades are less common. Instead, Meta will use Pacing to slow down message delivery until your quality improves. This prevents your business operations from being completely stopped.

B. How to Check Your Messaging Limit

Messaging limits are now set at the Business Portfolio level, meaning all phone numbers under your account share the same scaling potential. Follow these steps:

  • Access WhatsApp Manager

    1. Login to http://business.facebook.com.  
    2. From the left sidebar, click All Tools, then select WhatsApp Manager.
    3. Alternatively, if you are already in Business Settings, go to Accounts.
    4. Select "WhatsApp Accounts".
    5. Click "Settings".
    6. Then choose “WhatsApp Manager”. 

  • Find Account Tools
    1. In WhatsApp Manager, look at the left-hand navigation menu.
    2. Click the Account Tools icon (toolbox or gear icon).
    3. Select Messaging Limits (or Overview in some versions).

  • View Your Limit and Quality Rating 
    In this panel, you will see three key pieces of information:
    1. Messaging Limit: Your current tier (e.g., 250, 2K, 100K).
    2. Quality Rating: Color-coded status (Green = High, Yellow = Medium, Red = Low).
    3. Status: Make sure your phone number status is Connected.

C. How WhatsApp Messaging Scaling Works in 2026

If your messaging limit shows… What it means... How to upgrade to the next level
250 You are not yet verified (Unverified). Complete business verification in the Security Center to be immediately upgraded to 2,000.
2,000 Your business is verified (Verified Business). Send messages to 1,000 unique users (50% of your limit) within 7 days while maintaining a high Quality Rating.
100,000 You are in the “Enterprise” tier. Maintain a high Quality Rating to stay at this level or progress toward “Unlimited”.

Professional Tips to Achieve the Best Results

Check the “Insights” tab:
While still in WhatsApp Manager, this tab shows the number of unique customers you have messaged over the last 7 days. If this number exceeds half of your current limit, you are very likely eligible for an automatic upgrade within the next 6–24 hours.

Watch for “Flagged” status:
If your Quality Rating turns red, your limit will not be immediately downgraded. Instead, Meta will apply Pacing (slowing down message delivery) until your quality rating improves.

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