Starting July 1, 2025, Meta is changing the flow of deductions and pricing. In this case, Mekari Qontak will adjust to the rules that Meta has set.

Before

1. Charges are charged per conversation, not per message sent or received.
2. A conversation is a 24-hour series of messages between you and a customer. A conversation is opened and charged when the message you send to a customer is delivered.
3. Available categories:
   Marketing — Allows you to achieve a variety of goals, from creating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and shopping cart abandonment reminders.
   Utility — Allows you to follow up on user actions or requests. Examples include opt-in confirmations, order/shipment management (e.g., shipping updates); account updates or alerts (e.g., payment reminders); or feedback surveys.
   Authentication — Allows you to authenticate users with a one-time passcode, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
   Service — Allows you to resolve customer inquiries.
   Here is the simulation:
   

After

1. Service will be free
   Starting November 1, 2025, the Service category will be free. There will be no more Monthly Conversation Credit (MCC).
2. Deductions based on messages sent
   Prices per message will apply to all businesses starting July 1, 2025 at 00:01 WIB, according to the WhatsApp Business account time zone. With per-message pricing, businesses on our platform will be charged:
   
   1. Per Marketing template message sent.
   2. Per Authentication template message sent.
   3. Per Utility template message sent, if sent outside of customer service.
3. Free Utility Templates in Customer Service Window (CSW)
   Starting July 1, 2025, Utility templates sent within the Customer Service Window ("CSW") are free for all businesses. Utility templates sent outside of the CSW will continue to be charged Utility fees. Every time a WhatsApp user sends you a message, a 24-hour timer called the CSW starts (or refreshes if it has already started). Note that you can also respond for free in CSW using any non-template message, such as a text message, which will also be free (this is unchanged).
4. Free Entry Point Conversations will remain free and will be charged based on messages
   With the launch of per-message pricing, Free Entry Point Conversations will be the same, but will reflect messages rather than conversations. When a WhatsApp user sends you a message via Free Entry Point, you can reply with any type of message for free for 24 hours. When you reply, a 72-hour Free Entry Point window will open. You can continue to message the user with any type of message while this window is open, at no cost. Please keep in mind that for the first 24 hours after the client messages you, you can only send templates (for free) unless the consumer contacts you again.
5. New Message ID Column on Package Usage Page
   The new “Message ID” column in the WhatsApp conversation report table differentiates your deductions for a single conversation. Go to the Package usage menu, then click the “Conversation” tab.
   Here is the simulation:
   
   

   Conversation Category	Price per message	Description
   User initiated conversation
   Services	Free	Starting 1 November 2024, Service category messages become free.
   Business initiated conversation
   Marketing (Cloud API)	Rp 627.33	The new price is effective starting 12 January 2026.
   Marketing_lite (MM API)	Rp 596.33	No changes. Learn more about how to migrate to MM API here.
   Utility	Rp 366.65	Starting 1 July 2025, the price for Utility increases to Rp 366.65 per message; however, messages in the Utility category will be free within the Customer Service Window.
   Authentication	Rp 366.65	Starting 1 July 2025, the price for Authentication decreases to Rp 366.65.
   Authentication - Internasional	Rp 1950.13	No changes.

   a. The prices above already include Qontak Management fees.
   b. The listed prices are only a simulation of price changes for conversation rates between users within Indonesia in rupiah. See detailed pricing here.
   c. The prices and schemes above are subject to change at any time in accordance with META’s policies.
   d. As of 1 July 2025, clients will be charged per-message pricing for all categories.
   e. The prices above are valid as of 12 January 2026.

6. Here are the message costs in Indonesian Rupiah (IDR) on the WhatsApp Business platform. The prices apply based on the country code of the recipient’s phone number. For example, if you send a marketing message to a number in Argentina, it will require a balance of Rp 891.94.
   

   
   

   - *Information:
   Auth: Authentication.
   - For the Authentication International category, this rate will apply once you have sent 750,000 authentication messages within the last 30 days.