Before using the WhatsApp Business API through Qontak, it is important for you to understand the various components within the Meta ecosystem that support the onboarding process and account management, such as the Meta Business Portfolio, WhatsApp Business Account (WABA), and applicable policies.
As an official Meta Business Solution Provider (BSP), Qontak is here to support your business at every step—from the registration process and daily account management to handling technical issues so that your operations run smoothly.
Through this guide, you will understand Qontak’s role, an overview of Meta’s policies, and the compliance steps to ensure that your account onboarding process is successful and safe for long-term use.
A. Meta Account Compliance & Security
To ensure that your WhatsApp Business operates optimally and avoids being blocked, account usage must always align with Meta’s community standards and policies. Maintaining account quality is key to the continuity of your business communications.
Please note the following points regarding account management and review:
Meta’s Review Authority: To maintain a safe ecosystem for WhatsApp users, Meta has automated and manual systems for reviewing accounts. Meta has full authority to restrict or disable accounts suspected of violating policy standards.
Full Support from Qontak: The Qontak team will always strive to provide technical support and operational guidance. However, the continuation of the onboarding process or our support will be adjusted according to the account’s level of compliance with Meta’s policies.
Risk of Misuse: Avoid activities that could damage your number’s reputation, such as sending spam, spreading misleading information, or sending messages that trigger high block/report rates from customers. This may result in the permanent suspension of your account.
Meta’s Final Decision: All decisions regarding policy enforcement, penalties, and account deactivation are solely under Meta’s absolute authority and are final.
B. Service Terms and Conditions
In addition to complying with Meta ecosystem regulations, use of Qontak services is also subject to terms and conditions designed to protect your data security and operations:
- Ecosystem Rules Compliance: You are required to read and comply with the WhatsApp Business Terms of Service, Meta Commerce Policy, and Qontak’s Terms & Conditions.
- Legal Responsibility: You are fully responsible for ensuring that your business content and communication methods do not violate the laws, regulations, and norms applicable in your operating region.
- Right to Adjust Services: To maintain service quality for all clients, Qontak reserves the right to suspend or restrict access to services if there are strong indications of fraud, platform misuse, legal violations, or delays in fulfilling administrative obligations.
C. Special Provisions for the Government Sector
Important
Use of the WhatsApp Business API by government agencies requires special review and approval from Meta. The Qontak team will accompany and assist your agency throughout this application process.
1. Entity Criteria & Message Content Guidelines
The WhatsApp API is highly recommended for government agencies focused exclusively on public services, civil administration, and public information.
In accordance with Meta’s guidelines, the API service and message content (use case) are not intended for the following categories:
Politics & Elections: Political parties/figures, campaign activities, efforts to influence election results, voter data collection, or voting platforms (voting).
Security & Law: Law enforcement agencies (law enforcement), the military, national security, intelligence, and direct law enforcement operational activities.
If your agency has combined functions involving civil public services, please consult with the Qontak team to review the legal structure and safe message guidelines to submit to Meta.
2. Mandatory Requirements
After receiving initial approval from Meta, your WhatsApp Business account must still meet the following requirements in order to be activated:
Policy Compliance: You must comply with the applicable WhatsApp Business Policy.
Meta Business Verification: The account must successfully complete the Meta Business Verification process.
Website Security: The business website must use the SSL/HTTPS security protocol.
Global Website Access: The website must be globally accessible or at least open to global access while Meta’s review process is ongoing.
For the complete policies, you can read the following official Meta links:
WhatsApp Business Messaging Policy
WhatsApp Business Terms of Service
After understanding the policies above, you are ready to get started. Learn How to Create and Manage a Meta Business Portfolio here.