Meta Business Portfolio (formerly known as Meta Business Manager) is a feature that makes it easy for companies to collect and manage all business assets, such as FB Pages (FB Page), Ad Accounts, Instagram Accounts, and others, in one place. 

A. The Role of Meta Business Portfolio

In the WhatsApp Business Platform ecosystem, Meta Business Portfolio primarily functions as a container or dedicated storage location for your WhatsApp Business Account (WABA).

B. Preparation Before Creating a Meta Business Portfolio

1. Check for an Existing Meta Business Portfolio: 
   If your company already has a Business Portfolio connected to a Facebook Page, Instagram, or ad account and other assets, use that account. This will make integration easier and centralize all your assets in one place. 
   

   Important
   Avoid creating duplicate portfolios. First, confirm with the team or relevant parties in your organization that a Meta Business Portfolio has not already been created. Creating duplicate accounts is not recommended and may cause your business access to be restricted or blocked by Meta's system.

2. Account Requirements: 
   You must sign in using a Facebook account that is at least 30 days old to create or access a Meta Business Portfolio so that it is not restricted by Meta.
   

   - To create or access a Meta Business Portfolio, you need to use a personal Facebook account. This account serves as your identity for signing in (login) and managing access permissions, so it will not affect your profile, posts, or personal activity on Facebook.
   - A Meta Business Portfolio can also be managed by multiple users with different (role)s, such as Admin or Employee. Each user must still use their own personal Facebook account to access the Meta Business Portfolio according to the permissions granted.

3. Feature Limitations: 
   A newly created account or Meta Business Portfolio may not immediately have access to all Meta features. You can check the account status and applicable restrictions through Business Support Home.

C. How to Create a Meta Business Portfolio

1. Create a Meta Business Portfolio
   Go to business.facebook.com and then click Create new account
2. Log in to Your Facebook Account 
   Before opening Meta Business Portfolio, make sure you are logged in to your personal Facebook account, which must be at least 30 days old. 
3. Enter Business Portfolio Details 

• Enter the official organization name used publicly (Your business and account name)

  Important 
  If creating a new portfolio is necessary (for example, for a different division or branch), make sure its name is clearly different from the company's primary portfolio to avoid being flagged as a duplicate by the system.

• Enter Your Name (Your name) 
  Enter your full name as it appears on your identification card.

  Important 
  Make sure the name you register exactly matches your official identification (KTP) or passport. If you need to submit an appeal at any time, Meta will request that you upload this identification for verification.

• Enter Your Business Email (Your business email) 
  Enter the email address used for work-related matters. Make sure you use an active email with your company's official domain.

4. Complete the Business Portfolio Creation 
   Click the Submit button to complete the process.
5. Verify Your Email 
   Immediately open the inbox of the business email you just registered, then click the link from Meta to complete the verification process.

Learn more about how to create a Meta Business Portfolio here.

D. Understanding Business Portfolio ID

Every Meta Business Portfolio has a Business Portfolio ID (also known as Meta Business ID, Meta Business Portfolio ID, FBBM ID, or Business Manager ID), which is a unique identifier used to identify the Business Portfolio. The ID is required by the Qontak team when handling support requests or operational needs.

On the Business Info page, you can find the Business Portfolio ID at the very top.

To access Business Portfolio, on the Business Info page, please click here