Starting October 1, 2026, Meta will change the deduction and pricing process. In this regard, Mekari Qontak will adjust to the rules established by Meta. 

One of the applicable changes is the reintroduction of a per-message fee for service messages. Meta will once again apply a per-message fee for service messages of Rp 356.65 per message, effective October 1, 2026. For example, when an agent replies to an inbound message received through the Qontak Inbox, each agent reply will incur a fee of Rp 356.65. 

Meta is also introducing a monthly free tier scheme, in which each phone number will receive a quota of 1,000 free service messages per month. The quota will be refreshed every month and cannot be accumulated (rolled over) to the following month.

Before

1. Fees were charged per conversation, not per message sent or received.

2. A conversation is a series of messages exchanged over 24 hours between you and the customer. A conversation is opened and charged when a message you send to the customer is delivered.

3. Available categories:
   Marketing — Enables you to achieve various objectives, from creating awareness to driving sales and retargeting customers. Examples include announcements of new products, services, or features; targeted promotions/offers; and cart abandonment reminders.
   Utility — Enables you to follow up on user actions or requests. Examples include opt-in confirmations; order/delivery management (for example, delivery updates); account updates or alerts (for example, payment reminders); or feedback surveys.
   Authentication — Enables you to authenticate users with one-time passcodes, potentially across multiple steps in the login process (for example, account verification, account recovery, and integrity challenges).
   Service — Enables you to resolve customer inquiries.
    

After

1. Deduction based on delivered messages
   Per-message pricing will apply to all businesses starting October 1, 2026, at 12:01 AM WIB, according to the WhatsApp Business account time zone. With per-message pricing, businesses on our platform will be charged:

   1. Per delivered Marketing template message.

   2. Per delivered Authentication template message.

   3. Per delivered Utility template message if delivered outside the customer service window.

   4. Per delivered Service message (per reply message, per AI reply message, and per attachment/file sent through the inbox).

2. New Message ID column on the Package Usage Page
   The new “Message ID” column in the WhatsApp conversation report table distinguishes your deductions for a single conversation. Open the Package usage menu, then click the “Quota” tab.

3. Template messages and replies within the free window for Click-to-WhatsApp (CTWA) will not be charged if the customer opens the ad through a mobile device running the WhatsApp Android or iOS app and the business responds within the 24-hour customer service window. The free window starts when the business sends a response and can last up to 7 days.
   If the customer opens the ad through a desktop device, the chat is not eligible for the CTWA free window, so business-initiated messages will be charged according to the applicable terms.

   While the free window is active, Marketing, Utility, Authentication, and Service messages you send will not incur Meta fees.

4. 

5. Table 1: WhatsApp Pricing (All Packages Except Qontak Lite) 

Table 2: WhatsApp Pricing (Qontak Lite) 

a. The prices above include Qontak Management fees. However, for Service-category messages, Qontak will not add a management fee.
b. The prices in Table 1 apply to all Qontak packages except the Qontak Lite package. Specific pricing details for the Qontak Lite package can be found in Table 2.
c. The listed prices are only a simulation of pricing changes for conversation rates between users in Indonesia in rupiah. Pricing details are available here.
d. The prices and scheme above may change at any time in accordance with META policies. 
e. As of October 1, 2026, clients will be charged per message for all categories.

4. The following are the details of the per-message fees in Rupiah (IDR) on the WhatsApp Business platform. These prices apply according to the country code of the destination number. For example, if you send a marketing message to an Argentinian number, a balance of Rp 891.94 will be required.

   - WhatsApp price list as of October 2026 for all clients except ‘Qontak Lite clients’:
   
   - WhatsApp price list as of October 2026 for Qontak Lite clients:
   
   *Notes:
   - Auth: Authentication
   - For the Authentication International category only, this rate will apply after you send 750,000 authentication messages within the last 30 days.