Starting October 1, 2026, Meta will change the deduction process and pricing. In this case, Mekari Qontak will adjust to the rules set by Meta. 

One of the applicable changes is the reintroduction of a per-message fee for service messages. Meta will reintroduce the per-message fee for service messages at Rp 356.65 per message, effective October 1, 2026. For example, when an agent replies to an inbound message received through the Qontak Inbox, each agent reply will incur a fee of Rp 356.65. 

Meta is also introducing a monthly free tier scheme, where each phone number will receive a quota of 1,000 service messages free of charge per month. The quota will be refreshed every month and cannot be accumulated (rolled over) to the following month.

Before

1. Fees were charged per conversation, not per message sent or received.

2. A conversation is a series of 24-hour messages between you and the customer. A conversation is opened and charged when a message you send to the customer is delivered.

3. Available categories:
   Marketing — Enables you to achieve various goals, from creating awareness to driving sales and retargeting customers. Examples include announcements about new products, services, or features; targeted promotions/offers; and abandoned shopping cart reminders.
   Utility — Enables you to follow up on user actions or requests. Examples include opt-in confirmations; order/delivery management (for example, delivery updates); account updates or alerts (for example, payment reminders); or feedback surveys.
   Authentication — Enables you to authenticate users with one-time passcodes, potentially across multiple steps in the login process (for example, account verification, account recovery, or integrity challenges).
   Service — Enables you to resolve customer inquiries.
    

After

1. Deduction based on delivered messages
   Per-message pricing will apply to all businesses starting October 1, 2026, at 00:01 WIB, according to the WhatsApp Business account time zone. With per-message pricing, businesses on our platform will be charged:

   1. For each delivered Marketing template message.

   2. For each delivered Authentication template message.

   3. For each delivered Utility template message, if delivered outside the customer service window.

   4. For each delivered Service message (per reply message, per AI reply message, and per attachment/file sent through the inbox).

2. New Message ID column on the Package Usage Page
   The new “Message ID” column in the WhatsApp conversation report table distinguishes your deductions for a single conversation. Open the Package usage menu, then click the “Quota” tab.

3. Template messages and replies sent within the 72-hour free window of Click to WhatsApp (CTWA) will not incur fees.

   The free window for conversations originating from CTWA ads can be extended to up to 7 days.

   
   

   Table 1: WhatsApp Pricing (All Packages Except Qontak Lite) 

Table 2: WhatsApp Pricing (Qontak Lite) 

a. The prices above already include Qontak Management fees. However, for Service-category messages, Qontak will not add a management fee.
b. The prices in Table 1 apply to all Qontak packages, except the Qontak Lite package. Details of the pricing specifically for the Qontak Lite package can be found in Table 2.
c. The prices shown are only a simulation of price changes for conversation rates between users in Indonesia in rupiah. Pricing details are available here.
d. The prices and schemes above may change at any time in accordance with META policies. 
e. As of October 1, 2026, clients will be charged per-message pricing for all categories.

4. Below are the per-message fees in Rupiah (IDR) on the WhatsApp Business platform. These prices apply according to the country code of the destination number. For example, if you send a marketing message to an Argentina number, a balance of Rp 891.94 will be required.

   - WhatsApp price list as of October 2026 for all clients except ‘Qontak Lite clients’:
   
   - WhatsApp price list as of October 2026 for Qontak Lite clients:
   
   *Notes:
   - Auth: Authentication
   - For the Authentication International category only, this rate will apply after you send 750,000 authentication messages within the last 30 days.