Starting October 1, 2026, Meta will change its deduction process and pricing. In this regard, Mekari Qontak will adjust to the policies established by Meta. 

One of the applicable changes is the reintroduction of a per-message fee for service messages. Meta will once again charge a per-message fee for service messages of Rp 356.65 per message, effective October 1, 2026. For example, when an agent replies to an inbound message received through the Qontak Inbox, each agent reply will be charged Rp 356.65. 

Meta is also introducing a monthly free tier, where each phone number will receive a monthly quota of 1,000 free service messages. The quota will be refreshed every month and cannot be accumulated (rolled over) to the following month.

Important
If the WhatsApp Balance is less than Rp0 (negative balance), the Agent cannot send messages through the Inbox and the bot cannot provide an auto-reply. However, if the WhatsApp Balance is Rp0, the Agent can still send messages through the Inbox and the chatbot can still provide an auto-reply, as long as usage remains within the free quota provided by Meta.

Before

1. Fees were charged per conversation, not per message sent or received.

2. A conversation is a series of 24-hour messages between you and the customer. A conversation is opened and charged when a message you send to the customer is delivered.

3. Available categories:
   Marketing — Allows you to achieve various goals, from creating awareness to driving sales and retargeting customers. Examples include announcements of new products, services, or features; targeted promotions/offers; and abandoned shopping cart reminders.
   Utility — Allows you to follow up on user actions or requests. Examples include opt-in confirmations; order/shipping management (for example, shipping updates); account updates or alerts (for example, payment reminders); or feedback surveys.
   Authentication — Allows you to authenticate users with one-time passcodes, potentially across multiple steps in the login process (for example, account verification, account recovery, and integrity challenges).
   Service — Allows you to resolve customer inquiries.
    

After

1. Deduction based on sent messages
   Per-message pricing will apply to all businesses starting October 1, 2026, at 12:01 AM WIB, according to the WhatsApp Business account time zone. With per-message pricing, businesses on our platform will be charged:

   1. For each Marketing template message sent.

   2. For each Authentication template message sent.

   3. For each Utility template message sent, if sent outside the customer service window.

   4. For each Service message sent (per reply message, per AI reply message, and per attachment/file sent through the inbox).

2. New Message ID Column on the Package Usage Page
   The new “Message ID” column in the WhatsApp conversation report table distinguishes your deduction for one conversation. Open the Package usage menu, then click the “Quota” tab.

3. Template messages and replies within the free window for Click-to-WhatsApp (CTWA) will not be charged if the customer opens the ad through a mobile device running the WhatsApp Android or iOS app and the business responds within the 24-hour customer service window. The free window begins when the business sends the response and can last up to 7 days.
   If the customer opens the ad through a desktop device, the chat is not eligible for the CTWA free window, so business-initiated messages will be charged according to the applicable terms.

   While the free window is active, Marketing, Utility, Authentication, and Service messages you send will not be charged by Meta.

   

   Table 1: WhatsApp Pricing (All Packages Except Qontak Lite) 

Table 2: WhatsApp Pricing (Qontak Lite) 

a. The prices above include Qontak Management fees. However, for Service-category messages, Qontak will not add a management fee.
b. The prices in Table 1 apply to all Qontak packages, except the Qontak Lite package. Pricing details specifically for the Qontak Lite package can be found in Table 2.
c. The listed prices are only a simulation of price changes for conversation rates between users in Indonesia in rupiah. Pricing details are available here.
d. The prices and schemes above may change at any time in accordance with META policies. 
e. As of October 1, 2026, clients will be charged per message for all categories.

4. The following are the per-message fees in Indonesian Rupiah (IDR) on the WhatsApp Business platform. These prices apply according to the country code of the destination number. For example, if you send a marketing message to an Argentina number, a balance of Rp 891.94 will be required.

   - WhatsApp pricing list as of October 2026 for all clients except ‘Qontak Lite clients’:
   
   - WhatsApp pricing list as of October 2026 for Qontak Lite clients:
   
   *Details:
   - Auth: Authentication
   - Specifically for the Authentication International category, this rate will apply after you send 750,000 authentication messages within the last 30 days.