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Latest Meta Prices (July 2026)

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Learning Center Mekari
  • Updated

Starting July 1, 2026, Meta is changing the billing flow and pricing. In this regard, Mekari Qontak will adjust according to the rules set by Meta.

Before

  1. Fees were charged per conversation, not per message sent or received.

  2. A conversation is a series of 24-hour messages between you and the customer. A conversation opens and is charged when a message you send to the customer is delivered.

  3. Available categories:
    Marketing — Allows you to achieve various goals, from creating awareness to driving sales and retargeting customers. Examples include announcements of new products, services, or features, targeted promotions/offers, and cart abandonment reminders.
    Utility — Allows you to follow up on user actions or requests. Examples include participation confirmations, order/delivery management (e.g., shipping updates); account updates or alerts (e.g., payment reminders); or feedback surveys.
    Authentication — Allows you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
    Service — Allows you to resolve customer inquiries.
    Here is a simulation:

After

  1. Service will be free
    Starting November 1, 2025, the Service category will be free. There will no longer be Monthly Conversation Credits (MCC).
  2. Charges based on messages sent
    Per-message pricing will apply to all businesses starting July 1, 2025 at 00:01 WIB, according to the time zone of the WhatsApp Business account. With per-message pricing, businesses on our platform will be charged:

    1. Per sent Marketing template message.

    2. Per sent Authentication template message.

    3. Per sent Utility template message, if sent outside customer service.

  3. Utility templates are free during the Customer Service Window (CSW)
    Starting July 1, 2025, Utility templates sent within the customer service window ("CSW") are free for all businesses. Utility templates sent outside the CSW will continue to be charged as Utility. Each time a WhatsApp user sends you a message, a 24-hour timer called the CSW starts (or resets if already started).

    Note that you can also respond for free within the CSW using any non-template messages, such as text messages, which will also not be charged (this remains unchanged).

  4. Free Entry Point Conversations will remain free and charged based on messages
    With the launch of per-message pricing, Free Entry Point Conversations will continue similarly, but will reflect messages rather than conversations. If a WhatsApp user sends you a message via Free Entry Point, you can reply with any type of message for free within 24 hours.
    If you reply, the Free Entry Point window will open for 72 hours. You can continue sending messages of any type to the user while this window is open, at no cost. Note that after 24 hours from when the customer first sent you a message, you may only send template (free) messages unless the customer sends you another message.

  5. New Message ID Column on Package Usage Page
    The new “Message ID” column in the WhatsApp conversation report table differentiates your charges for a single conversation. Please open the Package usage menu, then click the “Conversation” tab.
    Here is a simulation:

    Table 1: WhatsApp Pricing (All Packages except Qontak Lite)

    Conversation Category Price per message Notes
    User initiated conversation
    Services Free As of November 1, 2024, messages in the Service category are free.
    Business initiated conversation
    Marketing (Cloud API) $0.042 (IDR 627.33) New pricing effective January 12, 2026.
    Marketing_lite (MM API) $0.040 (IDR 596.33) No changes. Learn more about migrating MM API here.
    Utility $0.025 (IDR 366.65) As of July 1, 2025, Utility pricing increases to IDR 366.65 per message, but Utility messages will be free during the customer service window (Customer Service Window).
    Authentication $0.025 (IDR 366.65) As of July 1, 2025, Authentication pricing decreases to IDR 366.65.
    Authentication - International $0.133 (IDR 1950.13) No changes.

    Table 2: WhatsApp Pricing (Qontak Lite)

    Conversation Category

    Price Per Message

    Notes

    Authentication (ID)

    IDR 406.65

    		 Effective from March 16, 2026

    Authentication (international)

    IDR 1990.13

    Marketing API

    IDR 667.33

    Marketing Lite

    IDR 636.33

    Utility

    IDR 406.65

    a. The above prices include Qontak Management fees.
    b. Prices in Table 1 apply to all Qontak packages except the Qontak Lite package. Specific pricing details for the Qontak Lite package are shown in Table 2.
    c. The prices shown are a simulation of price changes for peer-to-peer conversation rates within Indonesia in rupiah. Detailed pricing here.
    d. Prices and schemes above may change at any time to adjust according to META's policies.
    e. Starting July 1, 2025, clients will be charged per message for all categories.

     

  6. Here are the details of the per-message fees in Indonesian Rupiah (IDR) on the WhatsApp Business platform. These prices apply according to the country code of the destination number. For example, if you send a marketing message to an Argentina number, a balance of IDR 891.94 will be required.

  • WhatsApp price list from July 2026 for all clients except ‘Qontak Lite clients’:
    A.png

  • WhatsApp price list from July 2026 for Qontak Lite clients:
    B.png

    *Notes:
    - Auth: Authentication
    - Specifically for the Authentication International category, this rate will apply after you have sent 750,000 authentication messages within the last 30 days.

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